Darts Farm near Exeter has become the first UK retailer to stock the locally produced five litre Frobishers Juicebox – the ‘next big thing’ in fresh fruit juices and smoothies.

The award-winning food and drink emporium, which specialises in top quality local produce has already reported healthy sales and great interest in the “wine-box” that dispenses fresh, premium quality juice on-tap. 

Darts Farm’s Michael Dart said: “Juicebox is a brilliant concept. The flavours are fantastic and the wine-box idea is truly brilliant. On top of that it’s produced just down the road in Exeter and at Darts Farm we’re always keen to support good quality local brands.

“I think the Juicebox will be very popular with families because from my own experience, I know how quickly the juice disappears from my fridge when the kids and their friends are helping themselves. A five litre box would certainly last longer and - because it’s full of fresh juice – it helps towards a healthy diet too.”

The premium juices on offer at Darts Farm include orange and cloudy apple plus a smoothie box of orange, mango and carrot. The full range of Frobishers Juiceboxes  include pineapple and blends of apple with rhubarb and damson and  apple with raspberry. Smoothies are also available in orange, mandarin and raspberry. All varieties are available online at www.frobishersjuices.co.uk

Juicebox juices are sourced from fruit producers locally, regionally and around the globe by the Marsh Barton company Cobell, which recently bought the well-known bottled-juice company Frobishers.

Cobell was established in Exeter in 1999 by Nick Sprague who now heads-up the Frobishers Juicebox team; “We launched this great new product at the recent Exeter Festival of Food and Drink and had the most amazing response from thousands of people who visited our stand. We’re pretty certain that the wine-box concept of dispensing juice direct from the fridge is ‘the next big thing’ for healthy families who love drinking fresh, premium quality juice.  We’re thrilled that Darts Farm customers will be among the first in the UK to buy Juicebox – a high quality product which has literally been developed on their doorstep!”

Cobell last year became a member of the acclaimed Taste of the West organisation.